As a follow up to the webinar Liveclicker presented this past Wednesday called Top 10 Video Commerce Lessons From 2011, I wanted to share an overview of the lessons. Enjoy! The data presented was taken from a 1,500 video sample across 25 consumer brand & IR Top 500 retailers among the Liveclicker client base where [...]

Liveclicker hosted a webinar last week called The New Social Video – How to Build Relationships with Shoppers Through Video. The webinar featured social video case studies from Jon Schroeder of Crutchfield and Val DuVernet of Advance Auto Parts.  Retailers and brands are clearly interested in learning more about social video, as evidenced by nearly 300 registrants. [...]

Every day, I speak with retailers who are planning to launch and/or scale their product video program and they have questions about best practices. They want to know how to set up their studio, which products to include in their first flight of videos and what style seems to work the best. The most common [...]