Posts Tagged ‘commerce’
Will the iPhone play a role in eCommerce Video
In just a few weeks now, Apple will release their new 3G iPhone to the masses. Here is Silicon Valley, people are rumbling about it. I met two friends this week end who were delaying their phone replacements by a month of two to get an iPhone this time.
The iPhone is an important piece of the puzzle in the nascent eCommerce Video space. In case you haven’t heard already, there are a number of mobile startups who have pre-announced iPhone applications capable of streaming video content from their phones. Qik is one of them, but there are others. And that opens up a world of possibilities. Let’s imagine that:
(1) Site chat applications evolve to accept video streams from a Webcam, or a phone. This would enable retailers to engage in a more powerful and engaging experience with their customers.
(2) Brick and Mortar stores with “people on the ground” can connect live with buyers, show them products, answer their questions right from their desks or shops.
(3) Customer support staffs can ask their clients to show them exactly what their problem is while talking to them on the phone.
Most of these examples are futuristic, but if the bandwidth connection is good, if it is to use these video applications from an iPhone, and if the user experience is positive and profitable, it’s not too much of a stretch to imagine this will soon happen. At least for some retail segments to start.
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