With the news that the 2011 holiday shopping season is breaking all types of records, it’s safe to say that retailers are spending more and more time thinking about how their customers’ user experiences can help increase sales. Video, in increasingly robust numbers, is becoming a huge part of that user experience. In fact, Liveclicker’s video [...]

As a follow up to the webinar Liveclicker presented this past Wednesday called Top 10 Video Commerce Lessons From 2011, I wanted to share an overview of the lessons. Enjoy! The data presented was taken from a 1,500 video sample across 25 consumer brand & IR Top 500 retailers among the Liveclicker client base where [...]

Liveclicker hosted a webinar last week called The New Social Video – How to Build Relationships with Shoppers Through Video. The webinar featured social video case studies from Jon Schroeder of Crutchfield and Val DuVernet of Advance Auto Parts.  Retailers and brands are clearly interested in learning more about social video, as evidenced by nearly 300 registrants. [...]

Custom Insight™ gives top retailers access to unparalleled video performance analytics to fuel program results San Jose – October 25, 2011 - Liveclicker, Inc., the leading provider of video commerce solutions for the web’s top brands, today announced the release of the newest addition to the Liveclicker Video Commerce Platform, Custom Insight. Custom Insight enables retailers [...]

On July 8th, I posted the details of a study I conducted on the YouTube practices of Internet Retailer Top 500 companies. Then, on July 14th, I posted a follow-up article explaining where YouTube fits in a video commerce program. Both posts make one point clear: YouTube is a valuable resource which should be leveraged [...]