If you still think that you can use TV commercials on your product pages, watch this old video of Steve Ballmer making a pitch for Windows 1.0 on TV (a while back obviously). Granted, this is an old, corny, funny video – and probably a bad example for a broader observation – don’t design your [...]
Blog Posts in ' ecommerce ':
It happened to me too: when video persuades NOT to buy
Xavier Casanova
OnJuly 1, 2010
Read More »Dude, where’s my video?
Xavier Casanova
OnJune 6, 2010
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“A bread machine. We gave him a bread machine for his birthday. Him and his wife have no time to buy fresh bread every day, so it’s perfect for them.” As my father-in-law was saying these words on a beautiful Sunday morning, a thousand questions were going through my mind. How is that possible (making [...]
Video Commerce eTail West ’09: Candid Thoughts
Xavier Casanova
OnMarch 2, 2009
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eTail was a nice conference last week in Phoenix, AZ. I spent two days there, talking to retailers and partners about the video commerce industry, among other things. Couple of candid observations – 1. The video commerce sessions were (a) on the last day of the event, (b) overlapping which each other (the David Widzig [...]
Google Video No Longer Accepting Uploads – But still up as video destination
Xavier Casanova
OnJanuary 16, 2009
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On Wednesday, Google announced that Google Video uploads were no longer going to be supported. This is no surprise to anyone, since Google Video is vastly overshadowed by YouTube, which now attracts close to 70 Million users every month. Most e-commerce sites were not directly uploading videos to Google Video anyway. Video Sitemaps, which are [...]
Enough Bandwidth for Video Commerce? Yes, but.
Xavier Casanova
OnSeptember 15, 2008
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As savvy Internet Marketers, are we shooting ourselves in the foot with rich media applications running on our key pages? Is there enough bandwidth out there to support our vision of Video becoming an essential ingredient of ecommerce? A few weeks back I got a visit from a couple of friends from Uruguay. As dedicated [...]






