Blog Posts in ' online branding ':

When does branded web.tv make strategic sense?


When does branded web.tv make strategic sense?

Video has become part of corporate Internet content strategies and online marketers who don’t pay attention to that, are wholeheartedly ignoring YouTube as the second most important search engine behind Google. “To YouTube” is “to Google” and for brands there is no way to get around that. Having said that, there are many different strategies [...]