Many retailers hope to significantly boost their product page PageRank by adding video to it – betting on the fact that Google favors pages with video embedded in their search algorithm. I have seen anecdotal evidence that it is indeed true – although no one has published a repeatable formula yet, SEO after all is [...]

A few days ago I dropped my iPhone 3GS getting off my car. Just slipped away from my pocket and… woozah. The screen was totally cracked. Luckily I had some tape around to to wrap the thing, and surprisingly, still use it. Now a few days have passed and a friend of mine told me [...]

“A bread machine. We gave him a bread machine for his birthday. Him and his wife have no time to buy fresh bread every day, so it’s perfect for them.” As my father-in-law was saying these words on a beautiful Sunday morning, a thousand questions were going through my mind. How is that possible (making [...]

I have been noticing that more sites have started to use an interesting form of online video known utilizing a “video host” or “video spokesperson.” This type of video is often presented as an overlay on a web site that appears when when you first enter a site or hit a landing page. When implemented well, [...]

Video Email Marketing in 2009: Facts, Stats, Limitations, Possibilities from Justin Foster on Vimeo. Here embedded an excellent presentation on video email by Justin Foster and Lisa Harmon. Topics covered include: – Concerns, attitudes, and expertise level of marketers seeking to learn more about video in email marketing – Forces driving video in email – [...]

BuyVip is a Europe-based online fashion retailer with virtual outlets in Spain, Portugal, Germany, Austria and Italy. Access to the catalog and shopping is restricted to registered members only, supported by a member-gets-member scheme that gives discounts to recruiters and new users. I personally haven’t bought from them or any other e-fashion outlet so far [...]

Howcast.com, a well funded Silicon Valley startup founded by YouTube and Google veterans, has done an amazing job bringing how-to videos to the iPhone. The application is well scripted, interactive and useful. A true gem. We’ve know Howcast.com for quite some time now. The site was launched in February of 2008 and joins the relatively [...]

Justin Foster (Video Commerce Consortium, Liveclicker) and Alison Jeske (Sr Director of Product Management at drugstore.com) will be hosting an Video Commerce Webinar on Tuesday, April 14, 2009 from 10:00 AM to 11:00 AM PST. Breaking down barriers: overcoming knowledge, organizational, and political obstacles to video commerce success Video is both a channel and a [...]

Excellent panel discussion at eTail – Optimizing Video on an e-Commerce site, with the following people: McKay Thomas from Billardex Peter Cobb from eBags Jimmy Healey from Onlineshoes.com Ty Ricker from Riv Works

eTail was a nice conference last week in Phoenix, AZ. I spent two days there, talking to retailers and partners about the video commerce industry, among other things. Couple of candid observations – 1. The video commerce sessions were (a) on the last day of the event, (b) overlapping which each other (the David Widzig [...]