Posts Tagged ‘video marketing whitepapers’
Good video marketing reads for the Halloween Weekend
There are three great papers that were published recently, all of them good reads for everyone who works in video marketing and or in online marketing. And the good news: apart from being really useful, all of them are available online for free.
If your weekend is busy and you only have time to read one of them then go for “Creating E-Commerce Videos that Sell” by Justin Foster, co-founder of Liveclicker and Founder of Video Commerce Consortium . It’s a great paper for everybody how wants to understand the potential of video content in e-commerce; especially interesting were the sections on “Understanding Motivation, Simplicity, and Triggers” and the “Product Video ROI Calculator”.
The second paper I recommend is part of a series of best practice papers published by Adobe Scene7 called “Experience: What’s Best, What’s Next - A Point of View on Building Rich Online Experiences”. The author is Doug Mack (Vice President & General Manager of Consumer & Hosted Solutions at Adobe). Believe me, I have no intention whatsoever to promote Adobe or its RM solution Scene7. But it’s simply interesting and everybody involved in the multidisciplinary art of video marketing can learn something useful from the 7 principles explained. Principle 2 “Movement has Meaning” explains why adding video, animation and voice is so important for a good user experience online, including real cases of videos displayed in fashion e-retailing sites that helped increase performance.
The third is actually a presentation and has no direct connection with video marketing but it dives deeply into the immediate future of the Internet, showing upcoming trends relevant to any Internet marketer. The Top 5 Internet Trends were published by Richard MacManus, Founder&Editor of ReadWriteWeb. You will find valuable information on Structured Data, The Real-Time Web, Personalization, Mobile Web & Augmented Reality and the Internet of Things.
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