VideoRetailer.org - Exploring the Intersection of Video and e-Commerce.

Video is both a channel and a media, yet few online retailers dedicate channel managers to video or structure their organizations according to media ownership.

As a cross-channel media, special considerations must be paid to video in order for e-commerce organizations to reap the full potential of video commerce.  In this exclusive webinar, we’ll share strategies you can use to think “outside the box” and increase your own cross-channel knowledge in the process so your entire organization benefits from the persuasive power of e-commerce video.

Join Alison Jeske, Director of Product Management at drugstore.com and Justin Foster, Co-Founder of Liveclicker and Founder of the Video Commerce Consortium as we share strategies to help you accelerate organizational adoption of video for e-commerce.  We’ll introduce methods to help you evangelize and understand video commerce evangelists in the face of entrenched organizational structures that hinder enterprise-wide adoption of online video.  You’ll hear the real-life story of one e-commerce leader’s struggle to extend video across channels and learn about the positive results a successful cross-channel video commerce strategy can bring about.

In this first webinar in a three part series covering how leaders in the e-commerce space use online video to differentiate, create competitive advantage, increase revenues, and cut costs, we’ll cut to the chase and leave you with actionable material to exploit the potential of online video in e-commerce.

In this webinar, we’ll discuss:

- Re-examining core assumptions about the cost and complexity of e-commerce video production, revealing new strategies and insights to help retailers cut costs without sacrificing the revenue potential of online video

- Why extending the reach of online video across many online marketing channels creates additional revenue opportunities, multiplying the effectiveness of video commerce programs

- Several case studies will be shared along with *hard numbers* behind the programs blazing the way forward for video commerce

Whether or not you’re already invested in online video, this webinar series promises to be the most informative, up-to-date source of information you can find to survive and flourish in the fast-evolving field of video commerce.