Blog Posts in ' youtube ':

YouTube and Video Commerce – Part 2: Where does YouTube fit in a video commerce program?


YouTube and Video Commerce – Part 2: Where does YouTube fit in a video commerce program?

In Part One of this three-part series, I explored the current YouTube practices of Internet Retailer’s Top 500 companies.  In that analysis, I found that very few top retailers are leveraging YouTube as best as they can.  Most ecommerce organizations lack video content and they are not marketing those videos or driving viewers back to their product [...]

YouTube To Keynote 2011 Liveclicker Video Commerce Summit


YouTube To Keynote 2011 Liveclicker Video Commerce Summit

Web video pioneer to present at the e-commerce industry’s largest event devoted to online video. San Jose, CA – June 22, 2011 - Liveclicker, Inc., the leading provider of video commerce solutions for the web’s top brands, today announced that Andy Stack, product manager at Google’s YouTube, will deliver the keynote address at the 2011 Liveclicker [...]

Why I don’t buy into the YouTube cannibalization theory for product videos


Why I don’t buy into the YouTube cannibalization theory for product videos

Many retailers hope to significantly boost their product page PageRank by adding video to it – betting on the fact that Google favors pages with video embedded in their search algorithm. I have seen anecdotal evidence that it is indeed true – although no one has published a repeatable formula yet, SEO after all is [...]

Dude, where’s my video?


Dude, where’s my video?

“A bread machine. We gave him a bread machine for his birthday. Him and his wife have no time to buy fresh bread every day, so it’s perfect for them.” As my father-in-law was saying these words on a beautiful Sunday morning, a thousand questions were going through my mind. How is that possible (making [...]