Tailgate - Video Widgets with Integrated Shopping Baskets
Tailgate Technologies, one of the pioneers in Transactional Marketing has developed a new type of video widget in which shoppers can directly buy the products they are viewing:
“Tailgate Technologies turn any online display unit into a fully functioning secure transactional space. Customers are able to buy within any widget or video overlay without disrupting their browsing experience.”
The video-shopping-innovation from Tailgate is interesting. So far most e-retailers only use their widgets as advertising space to promote their stores in social networks or blogs, in other words, as a lead generation mechanism. Tailgate brings them one step closer to the web 2.0 world by allowing them to use the same widget for executing transactions. The advantage is clear: it allows video shoppers to browse their favorite stores without having to leave their social network or community.
NOTE: VideoRetailer.org welcomes Stephan Randler who will be contributing to the site and sharing his knowledge in the areas of video commerce and online marketing.
» Want to be featured on VideoRetailer.org? Suggest a Site Now.
February 10th, 2009 at 12:40 pm
Very interesting idea. I’m actually not a fan of online video myself, but it does make sense. While the example shows a movie trailer, I wonder if this could be used for product demos?
February 11th, 2009 at 12:17 am
I’m sure it could be used for that purpose too. There is a company in the LA area that also has a shopping cart integrated into their video widget (www.qoof.com). Personally, I wouldn’t give my credit card info into a “tiny” 300×300 widget somewhere on the Internet, unless the widget is incredibly relevant to the content I’m viewing and extremely secure. Even then I wouldn’t be 100% comfortable.