Video Commerce Chronicles #2: YouTube’s Click-To-Buy Updates

January 22nd, 2009 Posted in overlay, video commerce, video ecommerce, youtube by Xavier Casanova

Discussing the latest Click-To-Buy announcement from YouTube, and covering three points:

  1. More validation for video commerce
  2. Link overlays are the future
  3. More interesting, how is YouTube going to avoid upsetting retailers that are already uploading product videos but may see their competitors’ ad overlays in YouTube?



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This entry was posted on Thursday, January 22nd, 2009 at 2:51 pm and is filed under overlay, video commerce, video ecommerce, youtube. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

4 Responses to “Video Commerce Chronicles #2: YouTube’s Click-To-Buy Updates”

  1. Youtube Experimenting With Video Ecommerce » Ecommerce Blog Says:

    January 26th, 2009 at 4:48 am

    [...] H&#97&#116 &#116ip &#116&#111 X&#97vier C&#97s&#97n&#111v&#97 &#111f &#86ideoRetailer.org for posting this ne&#119s upd&#97te on the You&#116ube ecommerce projec&#116: [...]



  2. Mark Simon Says:

    January 26th, 2009 at 10:18 am

    I definitely agree that this confirms video is the future of ecommerce and that YouTube is looking to capitalize on every possible revenue stream from it’s large user base.



  3. Youtube Experimenting With Video Ecommerce | Candes | Cristian Neagu - UI Designer, Developer, Consultant Says:

    January 26th, 2009 at 1:28 pm

    [...] tip to Xavier Casanova of VideoRetailer.org for posting this news update on the Youtube ecommerce [...]



  4. Jeff Molander Says:

    January 27th, 2009 at 9:17 am

    Indeed, to use product video as a “branding” (experiential, largely un-measurable “branded content”) vehicle is popular; however, this approach falls short in terms of creating buyer behavior. Influencing is great but creating actions is far greater. It’s wise to consider supplementing experiential, informational or entertaining customers with videos that **create demand**… demand for ***measurable actions***. Think (and act) direct response. The outcome of “branding” video is typically not directly actionable.

    On the direct response side, the outcome is a behavior. The campaign is inherently designed to elicit a measurable, trackable behavior. This may or may not be an immediate transaction but should include actions like white paper downloads, a request for more information on a product/service, an email newsletter sign-up, etc.

    Video suddenly becomes a behavior inducement strategy that can be measured and be held accountable for more than just “influencing” or creating awareness among customers.



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