eTail was a nice conference last week in Phoenix, AZ. I spent two days there, talking to retailers and partners about the video commerce industry, among other things. Couple of candid observations -
1. The video commerce sessions were (a) on the last day of the event, (b) overlapping which each other (the David Widzig ShopNBC session, and the panel of video commerce experts with McKay Thomas, Peter Cobb and Jimmy Healey), YET packed with retailers.
2. Video commerce is HOT. Everybody has plans to go video in the next 18-months. Even the businesses that are hunkering down in this economy recognize the need to “go video”
4. Heard numerous stories of video commerce associated with social media marketing, which gets me really excited at a personal level. Possibilities are infinite, and we’re just scratching the surface of what can be done when these two are intelligently combined.