Last week, Google announced the international (Canada, the U.K., France, Italy, Germany, Spain and the Netherlands) roll-out of the integration of YouTube Promoted Videos with Google’s AdWords platform. Any AdWords advertiser who has video content can now start promoting videos directly from the AdWords UI, creating a “One-stop-shop” for marketers, as Google says in its blog.

This is good news for small and medium sized businesses with video content to promote their services, especially if they have been using AdWords sucessfully to drive traffic to their site already.   It will also help to make content stand out in a place that many e-marketers still call “too crowded”.  It’s no no wonder, – 20 hours of video content are uploaded to YouTube every minute!

For all the YouTube skeptics, let’s not forget that YouTube is the second largest search engine with 107 Million unique visitors and an average of 65 views per visitor each month. If you have product videos you may very well want to consider how to leverage your content by using all e-commerce tools YouTube now offers.