“Videos we’re loving” - Lonely Planet’s video email marketing strategy.
The volume of email and newsletter marketing is soaring during the current Christmas season and we are seeing good examples of video and rich media implementations from retailers and online shops.
Take Lonely Planet, the most popular travel guide, for example. A couple of years ago they already started to use video on their website; they also started experimenting in a very early stage with user-generated video content allowing travelers to share their amateur clips with other users, integrating these videos very naturally in the community section of the web. Today, professional video content is a key to promote almost any destination at Lonely Planet’s sites.
The brand also understood that short videos help to curb relatively low conversion rates of email and newsletter campaigns, a format that has become less attractive, for some users even intrusive, especially in times when users prefer pull marketing in form of RSS subscription or social recommendations via Facebook or Twitter.
All week, Lonely Planet newsletters include at least 2-3 short video clips, like these from their latest newsletter on top Christmas travel destinations for example.
If you have video content think about if and how it could be used in your email and online promotion strategy because it it can help to make a good old newsletter look attractive again. A study of MarketingSherpa said already back in June 2008 that embedded video in emails have the potential to increase conversion rates up to 50%!
» Want to be featured on VideoRetailer.org? Suggest a Site Now.
May 24th, 2010 at 9:05 pm
Video Marketing is a great way to promote hardware tools and products online.,*”
June 14th, 2010 at 1:57 pm
Email marketing and advertising is such a complex and highly effective marketing program. I’m sure the exact things which make it excellent include the factors that cause it to get infected with many complications. It is actually probably the singular best worthwhile internet marketing tool to come available to buy in the past 35 years. I merely would like that individuals would work with it in such a way that it failed to generate numerous trouble. I have a pal that does major scale marketing with email ads and the guy says it can be one of the most practical style of advertising and marketing on the market if executed correctly.
June 30th, 2010 at 10:51 am
Online promotion has been the trend today as more and more internet users go.”*-
July 9th, 2010 at 2:22 pm
Online promotion is heavily done by internet marketers out there promoting goods and services.’~-