vzaar is a UK-based video startup focused on allowing eBay sellers to add video to their product listings. The company is doing a great job with tools that make it easy for the non-technical person to tap into the power of video for selling products. It has also partnered with video production services worldwide to offer an affordable, well-rounded solution for small to medium-sized eBay businesses.

vzaar is quite simply a video solution for eBay sellers. The tool has a simple purpose – it lets merchants upload their video content, and get a snippet for HTML code that can be inserted into any eBay listing. Not that revolutionary, you might think – but in reality eBay doesn’t allow any outside videos to be played on page unless it comes from a “certified vendor”. The reason? Some old school people at eBay still distrust outside code, fearing the players could carry some viruses, bugs, etc. Non sense Mr eBay, but I guess that’s besides the point: vzaar works for eBay and that’s good.

Perhaps the most interesting feature of vzaar is its simplicity. A prominent play button, no overlays, no product image distraction. Video in its purest form, delivered in a player that’s clean and simple.

What does it look like on an eBay page? Anything you’d expect: the video embedded in the actual listing.

Then scrolling down you see the video:

Now unlike other hosting services that provide the video streaming, the vzaar team really tries to solve the content creation problem by partnering with a few companies worldwide, like iSpeakVideo in the United States. We’ll make sure to cover this great little service as well in the future, but is short, iSpeakVideo allows you to get a professional spokesperson to pitch your product or brand.

If you’ve been in the video commerce space long enough, you probably know that production is one of the biggest problems for many small to medium sized businesses, and this type of integration (content creation + video service) is a winning combination for the unsophisticated user.

How this great little service priced? Very reasonably – there is a free package and a host of paying solutions ranging from $10/mo to $200/mo. Definitely worth a try!

PS: Here is a cool little video of the people behind vzaar.