If you still think that you can use TV commercials on your product pages, watch this old video of Steve Ballmer making a pitch for Windows 1.0 on TV (a while back obviously). Granted, this is an old, corny, funny video – and probably a bad example for a broader observation – don’t design your product videos like TV commercials.
Now enjoy.
Xavier Casanova is the C0-Founder & CEO of Liveclicker. He is a Silicon Valley high-tech entrepreneur, specialized in ecommerce, video applications and online marketing. He founded web analytics vendor Fireclick in 1998 (acquired by Digital River), fast media sharing company Wambo in 2004 and most recently, Liveclicker, a new startup located in Silicon Valley specialized in video commerce solutions. Xavier holds a Bachelor of Science degree in Mathematics and Computer Science from Ecole Polytechnique (France) and a Master of Science in Electrical Engineering from Stanford University.
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