If you can’t measure it, how do you know it is working? Truth is – you can’t. In an age where nearly everything can be measured, video also presents its own unique set of metrics challenges.
Attend this exclusive Liveclicker webinar to learn about what’s important to measure and why. The webinar will take place Tuesday, October 23rd at 10:30 AM PST. Live examples of analytics reports will be dissected and used to help marketers and merchandisers learn ways to optimize ongoing video creation and distribution efforts.
Seth Brady, Director of User Experience & Conversion at Brookstone.com, #180 on the Internet Retailer Top 500 list, will present a case study on how the company was able to utilize Liveclicker’s powerful video analytics to increase video plays and prove the value of video in their company. Plus Liveclicker’s own video commerce expert, Justin Foster, will moderate and share some best practices for optimizing your video program with analytics.
- How to optimize your video program using video analytics
- How to use video analytics outside of YouTube
- What are the most important metrics to track