Zappos.com: the biggest video retailer in 2010?

December 24th, 2009 Posted in content strategy, e-commerce, video commerce by Doris Obermair

Online shoe and fashion accessory retailer Zappos has started to integrate Overlay.tv’s video technology, a simple and user-friendly “clickable” video interface that allows the user to interact with the content, widely referred to as video widgets.

Here a few impressive statistics on Zappos’ online video use:

  • In 2010 Zappos plans to offer some 50,000 product videos on their website which will make it the biggest video retailer on the web!
  • Zappos’ existing video content on product pages has been able to increase sales (compared to product sites without video) by between 6 to 30%!
  • The Las Vegas-based online retailer currently counts with 6 video studios to produce their own content and is planning to run 4 more studios by the end of 2010.

That’s makes them the innovation champion in video retailing 2009-2010, and that’s why

I heart Zappos.comDo you heart Zappos, too?


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This entry was posted on Thursday, December 24th, 2009 at 11:48 am and is filed under content strategy, e-commerce, video commerce. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Zappos.com: the biggest video retailer in 2010?”

  1. John D Says:

    February 22nd, 2010 at 12:08 pm

    I think that Overstock is already bigger and has more videos than Zappos plans to have by the end of 2010



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