Online shoe and fashion accessory retailer Zappos has started to integrate Overlay.tv’s video technology, a simple and user-friendly “clickable” video interface that allows the user to interact with the content, widely referred to as video widgets.
Here a few impressive statistics on Zappos’ online video use:
- In 2010 Zappos plans to offer some 50,000 product videos on their website which will make it the biggest video retailer on the web!
- Zappos’ existing video content on product pages has been able to increase sales (compared to product sites without video) by between 6 to 30%!
- The Las Vegas-based online retailer currently counts with 6 video studios to produce their own content and is planning to run 4 more studios by the end of 2010.
That’s makes them the innovation champion in video retailing 2009-2010, and that’s why
