Excellent panel discussion at eTail – Optimizing Video on an e-Commerce site, with the following people: McKay Thomas from Billardex Peter Cobb from eBags Jimmy Healey from Onlineshoes.com Ty Ricker from Riv Works

eTail was a nice conference last week in Phoenix, AZ. I spent two days there, talking to retailers and partners about the video commerce industry, among other things. Couple of candid observations – 1. The video commerce sessions were (a) on the last day of the event, (b) overlapping which each other (the David Widzig [...]

Justin Foster (Video Commerce Consortium, Liveclicker) and Kevin Ertell (Former EVP at Borders and Tower Records) will be hosting an Video Commerce Webinar on Tuesday, March 3, 2009 from 10:00 AM to 11:00 AM PST. Succeed with Video Commerce in a Down Economy In this first webinar in a three part series covering how leaders [...]

In this episode of the Video Commerce Chronicles, we cover the importance of having a good strategy for acquiring video commerce content: 1. Why is it important? 2. Types of content 3. Sources of content 4. Content acquisition Costs 5. Content acquisition Processes Enjoy and feel free to drop a comment.