It seems clear that 2012 will be the year of video commerce. Every day, we meet with retailers who are planning to launch or develop their product video program next year. In many cases, they have anecdotal evidence that videos will improve user experience and conversion rates, but they want to make a case to [...]

At the 2011 Video Commerce Summit, Melissa Salas, Marketing Director of Buy.com and Co-host of BuyTV, presented the session: Blending Commerce with Entertainment: 5 Lessons from BuyTV. In in her presentation she gave our attendees an interesting take on video commerce from the talent/marketing perspective of one of the leading retail marketplaces, Buy.com.  Below is [...]

Mark Robertson, Founder and CEO of the The Online Video Marketer’s Guide, ReelSEO.com, recently presented the session, Welcome to the ‘REEL’ Web: Why Video Marketing has Evolved Beyond SEO, at Liveclicker’s 2011 Video Commerce Summit.  While he was at the summit, the online video guru sat down with our 2011 Video Commerce Summit Conversations Host, Larry Kless, President and [...]

How can doggy treadmills and pet fashion shows help you get a better handle on your video commerce strategy? Watch this recent interview of Kenna Hurd, Video Content & Product Manager of PETCO & Liveclicker client, with our 2011 Video Commerce Summit Conversations Host, Larry Kless, President and Founder of Onlinevideopublishing.com. In this interview, Kenna talked about [...]