On July 8th, I posted the details of a study I conducted on the YouTube practices of Internet Retailer Top 500 companies. Then, on July 14th, I posted a follow-up article explaining where YouTube fits in a video commerce program. Both posts make one point clear: YouTube is a valuable resource which should be leveraged [...]

It’s been slightly over a week since the close of the 3rd Annual Video Commerce Summit. I’m still on a high from the event. Some quick facts about the 2011 Video Commerce Summit: – 106 attendees, nearly triple the size of the 2009 video commerce summit and the largest ever. – 1,800+ tweets from the [...]

Hot on the discovery that Hotmail is now supporting HTML5 video in email, Liveclicker has announced support for the format in the Hotmail web client for Firefox, Chrome, and Internet Explorer 9.  The big win for B2C marketers is that full video in email just increased from the 5% – 15% range (roughly, depending on [...]

When it comes to video commerce, product videos are “where it’s at” for many retailers.  Yet the product video is still a new concept for nearly all retailers.  They’re not quite TV commercials, but they persuade.  Some are entertaining; others, purely educational.  In our upcoming Video Commerce Summit Session, Assessing the Strengths of Different Product Video [...]