Hot on the discovery that Hotmail is now supporting HTML5 video in email, Liveclicker has announced support for the format in the Hotmail web client for Firefox, Chrome, and Internet Explorer 9.  The big win for B2C marketers is that full video in email just increased from the 5% – 15% range (roughly, depending on [...]

When it comes to video commerce, product videos are “where it’s at” for many retailers.  Yet the product video is still a new concept for nearly all retailers.  They’re not quite TV commercials, but they persuade.  Some are entertaining; others, purely educational.  In our upcoming Video Commerce Summit Session, Assessing the Strengths of Different Product Video [...]

In Part One of this three-part series, I explored the current YouTube practices of Internet Retailer’s Top 500 companies.  In that analysis, I found that very few top retailers are leveraging YouTube as best as they can.  Most ecommerce organizations lack video content and they are not marketing those videos or driving viewers back to their product [...]

“Using Online Video to Drive Clicks and Conversion” cites Liveclicker’s leadership in retail video analytics to drive ROI for retailers. San Jose, CA – July 14, 2011 - Liveclicker, Inc., the leading provider of video commerce solutions for the web’s top brands, today announced Forrester Research cited its video commerce platform in its latest research report, “Using [...]