I have just disconnected from my first live webinar on video SEO strategy, organized by ReelSEO, Truveo and Ooyala. The experience itself was good, I connected through a site called Go2Webinar to follow the presentation; I started Skype, dialed a number and entered my personal code. Image was ok, sound was fine. So that’s for [...]

Video works for e-retailers. In 2010, we already know that landing pages and product sites with video convert better than those without. But the mayority of thoses sites follow a simple presentation formula: product pages including a (more or less sophisticated) video player that reproduces relevant content about the product in question. In the service [...]

Part 2 of what I think will be happening in the field of video marketing in 2010. 6. Live streaming and live video presentations online. Live streaming of company’s events and online product launches will become part of digital marketing and communication strategies. 7. Video SEM and SEO will become relevant disciplines. This year marketers [...]

2009 was a good year for practitioners of video marketing. We saw some really encouraging results -better performance of landing and product pages that include video than those that don’t- especially from e-retailers, like e-bags, Zappos or Pool Tables . I am looking forward to 2010 because as video marketing gets mainstream for commercial websites [...]